“I did some research and found some people selling bells on sites such as eBay, but for pretty ridiculous prices.” ( Current prices on eBay seem more competitive, with some sellers offering rare gold tools and gold nuggets to sweeten the deal). “One of them asked to legitimately buy some for me,” she recalled in a Twitter interview. She began exploring the idea of turning bells into cash after showing friends just how much in-game income she’d been making. “I really need to make rent this month so I'm selling 2 mil bells per $5, please message me if interested, I'll give you a discount the more you buy.”īefore setting up this unorthodox income stream, Lexy had been working at a supermarket while developing her animation portfolio. “I got laid off due to COVID so I'm farming bells in ACNH,” she wrote. In early April, Lexy, a 23-year-old recent college grad, created a Twitter account offering up bells ( Animal Crossing’s in-game currency) for real-world cash (she requested we refer to her by a nickname to avoid potential reprisal from Nintendo). In the midst of COVID-19, some New Horizons players are turning to World of Warcraft-style gold farming methods to make ends meet. Here’s the story of how this Nintendo Switch game has become an experimental playground for real-world businesses and creative experiences, letting players find new ways to mirror conventional culture with in-game resources. But as we watch real-world society grind to a painful halt, many players are now also using this game as an unexpected economic and creative lifeline. In fact, as a franchise originally made for children, it barely has a proper chat function. Further Reading Animal Crossing: New Horizons review: A quarantined life has never been cuterĪnimal Crossing New Horizons is about as far as you can get from a communications super-app geared toward in-app sales or collaboration.
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